Retail radio that sounds like real radio
We build your own radio station with music, jingles and commercials. Cloud based, always online and on air within a few weeks.
We build your in-store radio, make the jingles and commercials and take care of everything else.
What is retail radio?
Retail radio is a radio station of your own for your stores. It sounds like a regular station, with jingles, a music format and ad breaks. The difference: everything you hear is yours. No news that does not fit, no DJ talking about something else, no competitor ads.
Your station runs in the cloud and we manage it. Every store receives the same stream through the sound system that is already there: a central installation, Sonos or an internet radio we supply preprogrammed. So every store sounds the same, all day.
We also call it in-store radio: radio made for the people who are in the store at that moment.
Radio production and audio marketing for more than 25 years
Retail radio is made by radio people. With more than 25 years of experience in radio production and audio marketing, we develop media concepts for the biggest brands: from jingles, commercials and music programming for national stations to a station of your own on the shop floor.
One of those concepts is in-store radio: a station of your own on the shop floor. It completes the communication strategy of your project or organisation. We call that audio marketing.
Already on air at
Why your own station works
- One sound in every store, all day
- Only your offers, never a competitor's
- Music matched to your customers, by radio makers since 1997
- Never silent: a fallback music feed takes over if anything fails
- Advice on music licensing, per country
Read more about music in shops and music licensing.
Questions about in-store radio
What you want to know before you start your own station.
What exactly is retail radio?
A radio station of your own for your stores or your brand, with a music format, jingles and commercials. It sounds like a regular station, except you hear nothing on it that is not yours.
What does your own in-store station cost?
You pay once for the set-up and then a fixed, all-inclusive monthly fee: the music, technical support and scheduling your spots. New spots that we produce for you are charged separately. The amount depends on your requirements. We will put together a tailored quote.
How soon can my station be on air?
A complete station, with its own music format, jingles and commercials, is ready within a few weeks. For multiple locations or countries, we start with an inventory and a schedule.
How do we listen in the store?
Through an app on your phone, a link in your browser, your Sonos system or a preprogrammed internet radio that we can supply by arrangement. The sound system you already have is often good enough.
Will we really never hear competitor ads?
Never. Your own station plays only your music, your jingles and your commercials.
Can the station pay for itself?
Yes. You can sell airtime to your own suppliers, so they can promote their products in your stores. We produce and schedule those spots.
Does retail radio work across multiple countries or languages?
Yes. We run multiple stations from one shared music database, each country with its own language, voice-over and station imaging. Dutch, Flemish, French, English, German and Spanish, with other languages on request.
Can customers hear our station at home?
Yes, if you want them to. We make your stream public, so you can put it on your website. Or we list it on radio portals so anyone can tune in.
Get in touch with us today
and discover the power of in-store music.