Radio commercials, made by radio makers
A good radio ad makes its point in seconds, sounds like your brand and sticks. We have made radio commercials since 1997, for national stations and for in-store radio. Script, voice, music and mix from one team.
How we make your commercial
From idea to broadcast in five steps. You approve the script and the voice before we record.
- In the briefing we discuss what you want to say, to whom and where it will air.
- We write the script to the right length, usually 10, 20 or 30 seconds.
- You choose a voice from a shortlist of three, or we use the voice from your national campaigns.
- We record and mix in our own studios in Delft and The Hague, with music and sound effects.
- You receive the ad ready for any station, or we schedule it straight onto your own station.
For national radio and your own station
An ad on national radio has to stand out among other brands. An ad on your own in-store station plays while the customer is in the shop, so it can be about today's offer. We make both, and we make sure they fit together.
Existing radio and TV commercials work on your own station straight away. Because we also run your in-store radio station, a new ad is scheduled quickly.
Radio commercials
On an in-store station
In any language
We make commercials in Dutch, Flemish, French, English, German and Spanish, with a regular voice per language. So your brand sounds familiar in every country.
More than an ad
An ad works better with recognisable imaging around it: jingles, a regular voice-over and an audio logo. See all audio production or listen to our cases.
Questions about radio commercials
About length, voice and timing.
How long is a radio commercial?
Usually 10, 20 or 30 seconds. On your own station it can be shorter or longer; there, you decide the airtime.
Who voices it?
A professional voice from our shortlist, or the voice you already use in your campaigns.
Can you write the script?
Yes. The script is part of the production.
How quickly is it ready?
That depends on the script and the voice. An ad for your own station can be quick; for national radio we plan it with you and your media agency.
Do you work for companies abroad?
Yes. We work for clients across Europe. Briefing and approval happen online; we record in our studio.
Get in touch today
and discover the power of in-store music.